Are you Buying right?

Each time you step inside a supermarket, it is difficult to decide what to buy and what not to buy and it does not become any easier because we are spoilt for choice.

It is common to get confused especially when of there is a huge variety to choose from and some very smartly packaged products claiming ‘Reduced’, ‘Lite’,’ ‘50 % less fat / sugar’. Generally these words propel us to buy and we tend to ignore the associated fine print with the claims.

Choosing the right product for your family is always a difficult decision, especially considering individual preference, cost factor and the availability.

We generally tend to be swayed with marketing gimmicks, a product on “Sale” catches our fancy due to the low cost factor, however what needs to be thought about is – are we being ‘Penny Wise and Pound Foolish’. Is the product right for me and my family?

Label reading is a skill; it enables us to make smart choices. It is essential that one learns to read labels particularly for families with kids. It is crucial that we make the right choice for our near and dear ones.

Labels provide information around the contents and also general guidelines around proportions sizes per serve and different amount categories, the additives or preservatives if present in the product. This is all important while making choices.

Labels are also indicative tools when comparing different products and options, providing scientific basis around it.
Before you head to the supermarket and while choosing a product, below are a few tips that can help

  • Plan you shopping list ahead
  • Review your shopping list – make sure it has all the four food groups including treats for occasions.
  • Choose and compare products for labels / costs and preference. This might take longer the first time but it’s an exercise that will help you in the longer run.
  • Always read the label, do not get carried away by packaging claims.
  • Be extra careful especially with allergies and associated products.
  • Always check for expiry dates – understand the difference between ‘Best Before’ and ‘Use By’.
  • Stock your trolleys with Fruits and Vege’s.
  • Milk, Eggs, Cereal, Bread, and Yoghurt are food items which are good areas to reduce fats and calories because you can choose low fat or non-fat options for most of these food groups.
  • If possible shop with a friend or your spouse as this provides you with an opportunity to deliberate your buying. If possible avoid shopping with kids as their demands can influence buying treat products in excess.

In the past, I have received a few requests to hold supermarket education tours. I am arranging another tour soon. For further details, please send me an email. Numbers are limited so be quick.

This article is a general guideline ONLY, if you have any medical condition and for individual conditions you should consult a health professional or your medical practitioner immediately.



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